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E-Cigarette Liquids Resemble Children's Products, FDA Warns

Some liquids for e-cigarettes resemble juice boxes, the FDA said. The product on the left is a liquid for e-cigarettes while the one on the right is a juice box for children. (FDA)

Staff reports
Warning letters have been sent to 13 companies about e-cigarette liquids packaged to resemble children-friendly products such as juice boxes, candy and cookies, accoriding to the U.S. Food & Drug Administration.
“It is easy to see how a child could confuse these e-liquid products for something they believe they’ve consumed before – like a juice box,” FDA Commissioner Scott Gottlieb said in a news release.
Some examples of the products in the warning letters include “One Mad Hit Juice Box,” “Vape Heads Sour Smurf Sauce,”“V’Nilla Cookies & Milk,” “Whip’d Strawberry,” and “Twirly Pop.”
“Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable,” said Acting Federal Trade Commission Chairman Maureen K. Ohlhausen.
The rise in e-cigarettes and similar products “has coincided with an increase in calls to poison control centers and visits to emergency rooms related to e-liquid poisoning and other nicotine exposure,” the FDA news release said.
There were 8,269 e-cigarette and liquid nicotine exposures among children younger than 6 between January 2012 and April 2017, a recent analysis of National Poison Data System data found.
Children who ingest the liquids can suffer from acute toxicity, cardiac arrest, seizure, coma and respiratory arrest, the news release added.
The FDA and the FTC have requested responses from each of the companies within 15 working days.

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