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Crossroads Dealership Celebrates Completion of Major Project

Brenda and Jeff Smith hold the cake to celebrate the grand reopening of Crossroads Chevrolet, Buick, GMC in Corinth on Monday.

By Josh Mitchell

Corinth Today News Editor

Crossroads, Chevrolet, Buick, GMC in Corinth held a grand reopening Monday morning to celebrate a big investment in the community.

The dealership located on Highway 72 West across from Cracker Barrel recently completed a full remodel of the inside and outside of its facility.

Owner Jeff Smith said the dealership looks “amazing” after the project and that he is “very impressed” with the outcome.

While it is great to have a new facility, Smith said the focus remains on providing customers with the best experience.

“Customers are more interested in being treated the right way than a new facility,” Smith said. “We’re glad to have the new facility, but it’s more about treating people the right way and making them become part of our family.”

The grand reopening on Monday had a big turnout including Corinth Mayor Tommy Irwin and exceeded Smith’s expectations.

“We’re very impressed and very thankful for everybody who showed up today,” Smith said.

The celebration was also in recognition of Smith’s employees who stuck with the dealership throughout the lengthy project.

The project is an investment in the community, Smith said, adding, “We plan to be here a really long time.”

Crossroads Chevrolet, Buick, GMC has been in Corinth for nearly 11 years, and the time was right to do the remodel project, Smith said.

“We wanted the community to know we’re invested here and that I have family in the business,” Smith said.

The dealership stayed open through the project, and he commends his staff for working through it.

“Thankfully, business continued right along the whole time,” Smith said. “My employees worked through some difficult times going through this process, and everybody had a great attitude and did everything we needed to do to continue on with business.”

A crowd turned out to celebrate the grand reopening and enjoy refreshments
The project consisted of a full inside and outside remodel.

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